Rutgers Athletics And HighPoint Announce Stadium Rebrand
PISCATAWAY, N.J. – The name “High Point Solutions Stadium” is sooo last season.
Rutgers Athletics and High Point Solutions announced that the 2018 Rutgers football season will start off in the now HighPoint.com Stadium, to coincide with HighPoint’s rebrand.
HighPoint, a leading customer service and technology solutions company, acquired naming rights to the Rutgers football stadium in 2011. Hundreds of thousands of spectators visit the stadium on a yearly basis for a number of events including high school football games, university convocations, Rutgers football, men’s and women’s lacrosse games and other special events.
“Rutgers and HighPoint have shared a long-standing successful partnership since Tom and Mike joined the Scarlet Knights family in 2011,” said Director of Athletics Pat Hobbs. “We are excited to help support this next chapter in HighPoint’s evolution as a company and we look forward to continuing to work together as they make strides as innovators in the technology industry.”
In 2017, HighPoint’s global brand evolved from High Point Solutions into simply HighPoint. HighPoint is a step forward in maturing the brand. Additionally, HighPoint aligns more tightly to the digital presence and domain name, www.highpoint.com.
The Scarlet Knights set to open the 2018 football season at HighPoint.com Stadium on September 1.
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