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NBA, NBPA Agrees To Massive $1.1 Billion Dollar Licensing Agreement For The NBA 2K Series

The NBA and NBPA have agreed to a lucrative licensing agreement extension with Take-Two Interactive Software Inc., creators of the popular “NBA 2K” video game franchise, the league announced this week.

The NBPA (National Basketball Players Association) have announced that they will continue to work together over the next seven years, in a deal that is reportedly worth an estimated $1.1 billion. That’s easily one of the biggest we’ve ever seen when it comes to a sports franchise or any given franchise for that matter.

In a report by the Wall Street Journal, it is said that NBA 2K19 was the best selling sports-based video game of 2018. As of November, it was also the third-best selling video game of the year, regardless of genre. It’s predecessor, NBA 2K18, has sold 10 million copies which makes it the highest selling game in the entire series.

2K is thrilled with the deal and believes it’ll be beneficial for all parties in the years to come. Strauss Zelnick, who serves as chairman and CEO for Take-Two (who owns 2K), noted, “The NBA has been an outstanding partner throughout the history of the NBA 2K franchise, contributing significantly to its unparalleled success and the ability to grow its audience around the world across a myriad of platforms and offerings. We’re thrilled to be in business with Adam and the entire team at the NBA and enter into the longest-ever partnership extension between our organizations. Together, we’re confident that we will continue to find new and innovative ways to captivate and engage basketball fans, and expand further the success of the NBA 2K brand.”

NBA2K 20 Could Be The Best Entry Yet

There’s a good chance that, because of the landmark deal, the forthcoming NBA 2K20 could be one of the biggest in the series to date, though it’s unknown just what the publisher has planned for it just yet since it’s still riding high on the success of NBA 2K19.

Jason Cordner

Jason is the Entertainment Editor as well as New York Liberty Beat Writer, Rutgers Football Beat Writer, and co-host of The Box Out, a basketball podcast for DoubleGSports.com.
Jason Cordner
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