Minnesota Wild and Minnesota Whitecaps Form Third NHL/NWHL Partnership
The National Women’s Hockey League received its third strategic partnership with a National Hockey League club on Monday as the Minnesota Wild announced the organization will provide support to the Minnesota Whitecaps.
Prior to last season, the New Jersey Devils formed a strategic partnership with the Metropolitan Riveters. Then in January, the Buffalo Sabres owners, Pegula Sports and Entertainment, invested in the Buffalo Beauts.
With this newest partnership, the Wild will demonstrate their commitment towards growing the game and casting a wider perspective on girls’ and women’s hockey within the State of Hockey. The support the NWHL’s newest franchise will receive from the Wild includes support within the areas of marketing, communications, promotions and community relations.
The Whitecaps home games as wells as practices will take place at the Wild’s new state of the art practice facility, TRIA Rink in St. Paul, Minnesota. The Whitecaps home opener against the defending Isobel Cup Champion, Riveters, has been moved to 4:00 PM Central Time on Saturday October 6, 2018, in order for the fans to catch the Wild take on the NHL’s defending Western Conference Champion, Vegas Golden Knights at Xcel Energy Center at 7:00 PM afterwards.
Executive Vice President of Business Development, Jamie Spencer said, “The Wild has been a proud supporter of the Minnesota Whitecaps since their inception in 2004. As the Whitecaps get set to debut in the NWHL this season at TRIA Rink, the Wild is proud to shine an even brighter light on this great team so girls across the State of Hockey can see that they can achieve the dream of playing professional hockey.”
Some of the cross-promotional efforts between both clubs include a series of youth hockey initiatives which include Girls’ Hockey Weekend, presented by Schwan’s Home Service, Inc, the Faceoff for Fitness school assembly program and the Little Wild Learn to Play Program, presented by Hy-Vee. The Wild and Whitecaps will participate in the Minnesota State Fair as well.
NWHL Commissioner, Dani Rylan said, “Starting with our all-star game and the Whitecaps’ NWHL launch earlier this year this Wild have been incredibly supportive, and we are deeply appreciative that they are increasing their participation in the Whitecaps’ inaugural season.”
Whitecaps’ original player, Winny Brodt Brown added, “The Whitecaps’ are looking forward to teaming up with the Wild to advance the game of hockey across all levels, and to partnering with them on many projects to benefit our community.”
The NWHL began operations in 2015 with its “Founding Four” members, Riveters, Beauts, Boston Pride and Connecticut Whale. Earlier this summer the league decided to expand to Minnesota and invite the Whitecaps to become the fifth franchise, as they purchased the club.
The team will be owned and operated by the league as they receive assistance from league-hired employees based in Minnesota. Fans can purchase tickets for all eight home games available now at www.nwhl.zone/tickets.
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