Dooney and Bourke Launch New MLB Line of Handbags
In a market already saturated with designer handbags, how does a company create a new twist on their product, to create something fresh and exciting?
Well, designer Peter Dooney, the co-founder of Dooney and Bourke did just that by collaborating with Major League Baseball to create a collection of officially licensed MLB New York Yankees limited edition handbags. Dooney and Bourke started in 1975 and branched out into the handbag business in 1981. The company created a distinctive appearance to their handbags that eventually became their hallmark.
Fans and collectors of Dooney and Bourke will be delighted with the new graphic print that’s inspired by the Yankees uniform. The new signature print is sporty and chic. Bold graphics of the team’s Club logo, baseball paraphernalia, and the name “New York Yankees” are cleverly positioned on a white ground with thin blue stripes; the effect is whimsical and fun. This new sporty line of bags is a perfect compliment to the trend of wearing sweat pants and high heels, which started in 2012 on the runways when designers began pairing up sweat pants with high heels. The new signature bag is a must have for any Dooney and Bourke collector.
The line features five silhouettes, a round satchel, a dome satchel, a shopper, a cosmetic bag, and a clutch/wallet. Princes range from $150.00 for the clutch/wallet to $225.00 for the shopper.
These limited edition bags are being sold exclusively at Yankee Stadium. They can be found in the Home Plate Team Store, Women’s Team Store, New Era Flagship Store, 365 Team Store at Gate 6, and in kiosks located on the SAP Suite Level and Legends sections.
So, get your tickets and head out to Yankee Stadium and make a beeline for the new limited edition Dooney and Bourke MLB bags – and enjoy a great game while you’re there!
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