“Yes, Bolt will retire sooner than we thought!”
After lowering the track and field world record in the 100m and 200m dash many a times, the world’s fastest man, otherwise know as “The Sprint King” “The Sprint Lord” “Lighting Bolt”or just simply Usain Bolt, said that he will retire in the near future. Initially backed by Puma in 2003, Bolt now has long standing contracts with well renown brands such as Gaterade, Hublot, Samsung, Visa, Nissan Motors, and many others.
Before Usain St. Leo Bolt took the world stage in the Beijing Olympics in 2008, he was a forthcoming athlete struggling with hamstring and back injuries. He revealed in a recent interview that he almost quit after being booed by his home crowd when he pulled up in a race 2006, an embarrassment he wished never happened. He remembers walking off the track and spectators shouting derogatory names at him that almost punctured his passion for the sport. But even Bolt himself cannot deny that that rejection of failure to meet success led him to his relentless determination and domination of the sport in recent years.
The Sprint Lord’s most recent wins in the World Championship in Russia was a flawless victory with main competitors Asafa Powell and Tyson Gay out of the picture due to testing positive for banned substances and Yohan Blake for recurring injuries. When asked by reporter how long he intended to keep running, the young Jamaican kept them guessing without an answer. Last Wednesday September 4 2013, however, he revealed that 2016 Summer Olympic Games might be his last. Some were struck with awe even though there was a silent understanding that his mortality won’t keep him running like he is, forever.
What does this mean for Puma and Bolt?
Well, rumor has it that his contract is only in effect until after the Summer Games in Brazil which is subject to renewal upon mutual understanding and his capability to keep winning. Bolt vowed that he would try to lower his 200m record once more and keep commanding position over Track and Field till retirement comes. This means that his pocket gets significantly deeper upon wins, breaking world records, guest appearances and staring in commercials. Also, it would not be out of the question if Puma starts an another exclusive line for the legendary world class athlete that can outshine his athletic achievements like Nike did with Nike Air Jordans.
Additionally, Usain Bolt’s fellow training partner, teammate, best rival and former World Champion in 100m Yohan Blake is said to be in talks with Puma to leave Adidas once his contract ends next year. No confirmation has been made to these allegations but the anticipation is binding. Once he regains optimal health and can compete in the same respects he did in 2011 when he grabbed gold in 100m championship, there is a small degree of barricade to what his deals might be worth with these brands who have an interest.