THE BRONX IS BURNING: THE SEQUEL, STARRING: ALEX RODRIGUEZ
Added by Gina Sorce on June 27, 2013.
The New York Yankees are one of the most storied franchises in the history of sports. With 27 World Series Titles, 40 American League Pennants, and the highest payroll in all of sports in the most critical media outlet, the Yankees are constantly making headlines.
All of the turmoil in Yankee-land reminds me of the 1977 Yankees and the antics between Billy Martin, Reggie Jackson, and George Steinbrenner. Jackson’s infamous comment, “I’m the straw that stirs the drink, Munson only stirs it bad,” amongst other choice words, was enough to cause the Yankees a public relations disaster before the world even knew what public relations was.
The disputes during the 1977 season inspired a book written by Jonathan Mahler entitled Ladies and Gentleman, The Bronx Is Burning. ESPN later adapted an eight-episode mini-series from the book, called The Bronx Is Burning, which premiered in 2007.
Well, ladies and gentleman. The sequel is here, and this time, the starring character is Alex Rodriguez.
The latest public relations crisis for the Yankees starts with no other than Alex Rodriguez. A-Rod joined the Twitter world and composed his first tweet on May 31st. The account flew under the radar for almost a month, until A-Rod tweeted a picture of a conversation with his hip surgeon, Dr. Kelly, with the caption “Visit from Dr. Kelly over the weekend, who gave me the best news- the green light to play games again!”
Brian Cashman is fed up with A-Rod.
Source: The Bleacher Report
As we all know, this sparked a fire inside the front office. Brian Cashman has more important things to focus on than A-Rod’s unnecessary, contradictory “updates,” such as trying to find worthwhile trades before the deadline. Instead, he had to answer to New York reporters who were questioning when A-Rod would begin his rehabilitation and rejoin the team.
His response, as you probably have all heard by now, went a little something like this: “Alex should just shut the f— up already,” Cashman told ESPN New York.
Cashman has received some criticism for his “unprofessional manner,” but I don’t blame Cashman for dropping the f-bomb. A-Rod has caused the Yankees nothing but embarrassment the past three years, from being named in the Mitchell Report for steroid abuse, to keeping fundraised money from charity, to allegedly cheating on his wife, to his embarrassing and unproductive 3 for 25 with 12 strike outs and .111 batting average in the 2012 postseason, to finding himself sitting on the bench multiple times during the playoffs and asking for a female fan’s number instead of paying attention to the game, to last but not least, being tied to the Biogenesis clinic.
Alex Rodriguez was benched during game 5 of the ALDS last season.
Source: She’s Game Sports
Let’s face it: A-Rod will always be the most overdramatic, plot stirring, full-of-himself, disgustingly rich player in Major League Baseball. He is never going to change. The truth is, Alex Rodriguez will be back this season. He may get suspended for his connection to Biogenesis, but he can and will appeal that notion.
As much as he is disliked in New York, a healthy and focused Alex Rodriguez can help the line-up…..as long as he keeps his mouth shut (like that will happen).
As the All-Star break is quickly approaching, Yankees are 3.5 games back from first place in the American League East. The Yankees still have a shot at the playoffs despite losing Mark Teixeira and Kevin Youkilis for the season. Derek Jeter, the captain and the heart of the Yankees, will be returning after the break.
Cashman told ESPN New York that the Yankees will announce when A-Rod has been cleared to start his rehabilitation assignments after he is checked out by Yankee doctors.
Stay tuned, sports fans, because this season is about to get a little more interesting. Cashman said it best in an interview with ESPN’s Bryan Hoch: “(This is) reality TV at its best.”