Nets Start from Scratch, New Team and Logo

Added by Deshawn Jelani on May 1, 2012.

Do you like the Brooklyn Nets logo?

The Brooklyn Nets revealed their new team logo Monday morning.

The organization, which plans to relocate to the Barclay Center in Brooklyn for the next season and going forward, will arrive at their new habitation with a new arena, team colors, logo, and possibly a new roster of players as well.

The Nets have made the decision to have black and white team colors for the base of their jerseys, merchandise, and other memorabilia.  The color scheme was derived from the old New York subway signage system, which represents the borough fittingly.

There are two primary logo designs for the team. The first includes a shield-like shape with the name “Nets” imprinted on it.  With it, the letter “B” is displayed within a basketball with the “Brooklyn” labeled underneath.

The second logo features the letter “B” within a basketball and is encompassed by the title “Brooklyn New York.”

“We’re thrilled to introduce the brand identity,” said team CEO Brett Yormark at the unveiling event.  ”It truly is Brooklyn.”

The brand they designed, however, is hardly something to be excited about.  The proposed team colors and team logo are an incredibly dull, tasteless, and uninteresting choice and may prove to be a defining point as far as building this franchise going forward.  From the looks of the merchandise (now sold at a nearby vendor), the logo and colors hardly seem attractive or fashionable, and certainly are not a recognizable brand.

The arena and team logo are not the only things that are going to be new to this team.  The Nets roster will also be depleted during the signing period this summer.  Anthony Morrow, MarShon Brooks, Jordan Williams, and Johan Petro are the only players who currently have contracts that are guaranteed for the 2012-2013 season.  The other players currently on the roster are either unrestricted free agents, restricted free agents that could potentially sign with other teams, or players that have decided to opt out of the final year of their contract.

It is clear that the Nets are starting anew.  Management has made some bold decisions regarding the teams direction and personality.  Although the colors are bland, the design is boring, and the roster is depleted, hopefully these decisions prove to be good ones for the fate and future of the franchise.